Arrow ARC, a joint venture between Aptive Resources and Artemis ARC, won a five-year, $46.5 million contract to support the Veterans Health Administration (VHA) Workforce Management and Consulting Office in recruiting and retaining hard-to-fill health care, professional and technical positions.
Under the contract agreement, Arrow will manage, oversee and evaluate VHA’s nationwide recruitment, marketing and advertising campaign for critical medical occupations, including physicians and nurses, IT and engineering staff, and other support staff. Arrow’s diverse team of program management, creative, technical and subject matter experts will create marketing and advertising plans, ads, videos, public service announcements, brochures, blogs and web and social media content to raise positive awareness of VHA and promote the agency as an employer of choice.
The campaign had been managed and expanded over the past five years by Aptive, under the previous contract.
“We are eager to continue our work supporting this important campaign,” said Marisa Cole, Aptive’s director of Strategic Engagement. “A strong workforce is the backbone of a strong health care system.”
VHA created the recruitment marketing campaign to address expanding national shortages in physician specialties, nursing, pharmacy and other occupations across VHA health facilities. Coupled with an aging workforce, the shortages called for a recruitment campaign to ensure VHA has adequate staff to maintain quality care across all of its facilities.
“We are excited to help bring new talent to VHA to ensure Veterans continue to receive the health care they need and deserve,” said Artemis President Alyson Glick. “We’re honored that VHA values us as a trusted partner in serving our Veteran community.”
Arrow ARC delivers management consulting services to federal government agencies, fusing traditional management frameworks with technology and data-driven solutions to achieve transformative results for clients. Arrow is a certified Service-Disabled Veteran-Owned Small Business joint venture between Artemis ARC and Aptive Resources, two award-winning companies who share an agile, mission-focused, results-driven approach in the federal sector.
