A National Campaign to Prevent Moving Fraud

A National Campaign to Prevent Moving Fraud

Posted on 06.01.25
A National Campaign to Prevent Moving Fraud

Mission-focused media strategy raises awareness and empowers consumers

Each year, nearly 3 million Americans move across state lines, with about 800,000 relying on professional moving services. During this process, bad actors can exploit consumers by holding belongings hostage, overcharging or disappearing altogether. To address this growing threat, the Department of Transportation launched the Protect Your Move (PYM) initiative to inform consumers of their rights and prevent moving-related scams. The initiative operated with Arrow support to improve messaging, optimize digital assets and reach more people at risk of fraud.

The Arrow Advantage
  • Mission-aligned campaign execution
  • Digital media optimization
  • Audience data analysis and content strategy

 

Results at a Glance
  • More than 528,000 visits to the PYM campaign website
  • 57,700 resource downloads by movers and consumers
  • 83.5 million impressions generated since campaign launch
  • Recipient of 2022 Gold Hermes Creative Award for video ad
protect your move

CHALLENGE

Improving fraud prevention through targeted public service communication

The Federal Motor Carrier Safety Administration needed a more effective way to inform the public about moving scams and regulatory protections. While Protect Your Move resources were available, the campaign’s content and design failed to capture the attention of its target audience. FMCSA turned to Arrow partners to realign messaging and improve campaign performance across digital platforms.

SOLUTIONS

Arrow applied performance-driven methods to reshape campaign messaging, enhance digital delivery and better connect with individuals at risk of fraud during moves.

Data analysis and digital performance review 

The team began with a deep dive into web and media analytics to identify performance gaps. Arrow analyzed Google Analytics, social media metrics and platform engagement to assess the campaign’s effectiveness and locate friction points that limited user interaction.

Campaign refresh and operational messaging

With stakeholder input and user data in hand, Arrow redesigned PYM’s visual identity to deliver more effective mission-critical information. The team created a cohesive look for use across videos, social media and web content, emphasizing plain language, clarity and ease of access.

Website modernization

Arrow restructured the Protect Your Move website to improve clarity, usability and trust. The site’s new design placed vital information up front and used graphics to reinforce key messages. The team ensured users could easily find downloadable materials, contact support services and understand their rights as consumers.

Multi-channel digital strategy

Arrow supported FMCSA in deploying a comprehensive media strategy across platforms. The team continuously monitored performance and adjusted tactics to improve visibility. These efforts emphasized direct public service impact and ensured more consumers could proactively protect themselves.

 

RESULTS

Award-winning redesigned campaign supported national moving fraud prevention

Since Arrow’s involvement began in 2020, the campaign generated more than 83.5 million impressions. The redesigned PYM website received more than 528,000 visits and saw 57,700 downloads of fraud prevention resources.

The campaign’s creative efforts also received national recognition, including a 2022 Gold Hermes Creative Award for one of its video ads. Arrow concluded its support for the PYM campaign with updated messaging, data-informed optimizations and new digital tools designed to improve access to consumer protection information during the moving process.

The PYM initiative served as a key part of FMCSA’s strategy to deter fraud and promote safe, informed interstate moves.